Like all great stories, Tidles started with love—the love of a parent who wanted the very best for their child. Frustrated with the lack of clothing options that combined comfort, safety, and style, our founders decided to create their own solution. What began as a small workshop designing soft, handmade outfits for little ones soon grew into a trusted brand for families across India.

Every Tidles collection is inspired by the little details that make childhood magical—the first smile, the first steps, the first day of school, and all the moments in between. We believe that clothes should tell stories, and ours are stitched with the joy, innocence, and wonder of childhood.

As we grew, we also became deeply committed to sustainability. We carefully source our fabrics, ensure ethical production, and reduce waste wherever possible. Because we believe that building a better future for kids also means protecting the world they will grow up in.

From humble beginnings to becoming one of the most loved kids’ clothing brands, Tidles remains rooted in its founding values: love, quality, and trust. This is our story—and now, we’d love for you to be part of it.